Windfall is defined by Webster Dictionary as being “an unexpected, unearned, or sudden gain or advantage.” For Nisqually Red Wind Casino, there’s been nothing unexpected or unearned about the rollout of their massive new promotion, Windfall, but they are hoping to see a sudden gain or advantage against their competitors as a result of it.

Windfall is an enormous new undertaking that has, without hyperbole, affected every aspect of how Red Wind does business. Windfall is powered by the EPICENTRAL Print System, manufactured by TransAct Technologies, Inc., which Red Wind is the first casino in the entire nation to utilize. The system is installed onto all of the casino’s 975 slot machines. Players are randomly selected and provided with personalized rewards that print directly from the slot machine. Red Wind is then able to market directly to their players, providing the casino with a competitive edge in the market and fostering greater customer loyalty.

KK BOLD has been working with Nisqually Red Wind Casino for months in anticipation of Windfall’s launch in the last few weeks. As part of the enormous marketing promotion, we have produced four individual TV spots, four radio spots, print advertisements, billboards, on-site signage, digital signage, direct mailers and e-mailers to spread the word. The EPICENTRAL Print System is a contractual exclusive to Red Wind, so central to Windfall’s marketing has been hyping that it can only be found at Nisqually Red Wind Casino. Also, because of the enormous scope of Windfall’s effect on Red Wind’s business model, their monthly newsletter, the Breeze, had to be redesigned to reflect the changes Windfall would bring about. Essentially, an enormous amount of work has gone into the marketing of Windfall, and the results are starting to come to bloom.

Nisqually Red Wind Casino general manager Quinton Boshoff says that the program has been in effect for several weeks, and the first reviews from customers are “overwhelmingly positive.” He adds that both visitors and the casino are seeing immediate results. “For Nisqually Red Wind Casino, it is all about providing our players with the greatest value,” adds Boshoff. “Whether you are a regular player or a first-time guest, you will have a unique, personalized experience.”

The launch of Windfall has firmly positioned Nisqually Red Wind Casino as a national leader in the Indian gaming industry in implementing the latest innovations in communicating with patrons, incentivizing additional play and driving traffic to other parts of the casino property. KK BOLD is extremely proud to have assisted Nisqually Red Wind Casino in this extraordinary promotional launch, and we both look forward to seeing just how much more benefits there are still to be gained from this Windfall.

KK BOLD and the Great Plains Indian Gaming Association (GPIGA) are proud to announce a new marketing partnership, which includes the launch of a newly designed website at www.gpiga.com.

Visitors to the new GPIGA website will discover a newly redesigned format, with bright colors and easier navigation. Information about the association and forms for upcoming events are all easily accessible. The website features links to the GPIGA Facebook page and YouTube channel. In the coming weeks, the GPIGA will be adding more pictures and updated information to the site.

Beyond the website, KK BOLD will be providing our casino marketing expertise to marketing-related workshops at the Great Plains, Midwest, Rocky Mountain Annual Conference & Tradeshow, to be held at the same time as GPIGA’s Annual Conference and Tradeshow on May 21 to 23 at Mystic Lake Casino in Minnesota. This conference is considered to be the largest Indian Gaming tradeshow in the region.

“We are very excited about our new website and our partnership with KK BOLD,” says GPIGA Executive Director J. Kurt Luger. “The team at KK BOLD has been very professional and we look forward to sharing their work with our membership. A new website is a great way to kick off the New Year.”

Ignore it at your peril. Or embrace it and learn how to leverage it.

In the unending quest for new business, casino marketing managers know that social media is steadily outpacing traditional media as one of the primary ways to reach prospects. That’s where younger potential customers are turning and your current guests are getting their information.

Social media puts control in the prospect’s hands and allows him to talk back. Yes, even word of mouth has gone digital. No other communications medium in history has encompassed the advantages of all the others: the ability to spend time with it, like print. The color and motion of TV. The soundscapes of radio. The targeting of direct mail. The boldness and economy of collateral.

Social media has it all. And it offers you and your casino a choice. Ignore it at your peril. Or embrace it and learn how to leverage it.

KK BOLD bills itself as a brand-building agency designed for a digital world. We’ll show you how to simplify your social-media campaign with the tools you must use to promote yourself now. We’ll also show you how to moderate feedback and monitor all your messages across multiple platforms at a glance.

We’ll do your banners, blasts, news feeds, status updates, tweets, blog, videos and more. We do it for several successful gaming venues. We can do it for you, too.

Next Steps

If you haven’t seen our work yet, by all means, go to our portfolio and see it now. If you’d like to discuss a new initiative or project with KK BOLD, please call LaRoy Kingsley or Stephanie Schoenrock at 888.255.9950.

We can spot the difference between a real player and a wannabe.

Since a casino’s database can be sliced, diced, shuffled, intertwined, rearranged and  bollixed any number of ways, it makes sense to partner with someone who knows their way around such volatile stuff. That partner should be KK BOLD.

We’ve done so much direct-mail promotion for so many casinos, we’ve practically tattooed ourselves with bar codes. We know how to talk to the various tiers in your database, and what offers will drive them back to your establishment. We deal in cash backs, free plays and points on a daily basis, always finding creative new ways to make your offer sparkle just a little bit more than theirs.

We work with you, your department, and your database to keep those always-changing numbers changing for the better. And we’re looking beyond direct mail as the medium of choice for getting your message out.

As digital marketing continues to assert itself with targeted e-mail messages to customers of all demographics, we’ve just begun to harness all available venues of online marketing, creating messages that reach your prospects faster. Someday soon, you’ll make offers customized not by tier but by personal habits. We can spot the difference between a real player and a wannabe. And we can help you develop offers for both.

Next Steps

If you haven’t seen our work yet, by all means, go to our portfolio and see it now. If you’d like to discuss a new initiative or project with KK BOLD, please call LaRoy Kingsley or Stephanie Schoenrock at 888.255.9950.

The one thing better than knowledge is experience. And KK BOLD is a full-service agency with extensive history in the relatively new world of Indian casino marketing.