18 Jun 2013
Launching a new website is sort of like winning the lottery, except there’s not millions of dollars involved and nobody gets handed a giant novelty sized check. It still feels pretty good though, especially when the website looks as good as the one we just launched for the North Dakota Lottery.
KK BOLD was recently put in charge of the design and front end development for the North Dakota Lottery website at lottery.nd.gov. The website was given a whole new look that was designed to match the new marketing pieces KK BOLD has created for the Lottery. The site was also upgraded with a number of new features that were determined to be what users wanted most. These new features included prominent displays of jackpot numbers, and a find-a-retailer function that shows all North Dakota Lottery retailers on a dynamic Google Map.
Smartphone and tablet users will especially benefit from the new Lottery website. With the find-a-retailer function, no matter where you are, your location is geolocated in correspondence with surrounding retailers. Winning numbers can be sent directly to your phone. And the site itself is a responsive design created to fill your smartphone or mobile screen, no matter what its size. The new Lottery website is perfect for mobile users, so you can know when you win the Lottery faster than ever before.
You can check out the new North Dakota Lottery website for yourself at lottery.nd.gov. See for yourself why we think it’s a total jackpot. Except, again, no giant checks. We know. We asked.
There’s a new wind that’s been blowing on the world wide web lately. Have you felt it? Probably not, as breezes aren’t usually detectable through computer monitors. But then again, maybe you have. Because Nisqually Red Wind Casino recently relaunched their website with the able assistance of KK BOLD. The end result is a website sure to blow viewers away.
Four months ago, KK BOLD launched a new look for all of Red Wind’s marketing materials. That new design is now featured prominently on the Red Wind website, located at redwindcasino.com. The redesign was intended to be classy, simple, understated and visually appealing. It ended up being all of those things, and that, too, is what the website is now. It gives visitors a welcoming vision of what it’s like to play in the wind at Nisqually Red Wind Casino.
Check out the new site for yourself at redwindcasino.com. It’s a great new look for Red Wind and one we hope their guests will enjoy once they catch wind of the relaunch. Did you see what we did there? Catch wind? Good stuff, right? Yeah, we know.
Check out what else we have to say about the work we’ve done for casinos.
14 May 2013
Today, more than ever, developing and implementing a strategically-sound media plan that maximizes your marketing dollar while taking advantage of the ever-changing digital landscape is vital to success in this highly-competitive environment. In the world of Indian Gaming, as competition grows and economic hurdles continue, maintaining a cutting-edge media program that takes full advantage of vertical markets, accountability and ROI is what will help you take your advertising program to the next level of effectiveness. When it comes to gaming, experience is essential to success. But when it comes to Indian Gaming, experience is essential to survival.
For more insights on Indian Gaming marketing, see Stephanie Schoenrock of KK BOLD presenting at this year’s Great Plains Indian Gaming Association Conference & Tradeshow. Come listen to our presentation next week on Tuesday, May 21 from 2:30 to 4:00 pm, and stop by our Trade Show Booth #214.
Register at our booth to win two free hours of media consulting time.
21 Mar 2013
Just like our office and computer desktop, our marketing plan can get cluttered too. Clean it up!
KK BOLD’s media department may shock a few marketers by telling them what they don’t need in their media mix. You may not need television, and we’ll tell you so. If direct mail is your best bet, we’ll have the research to back up that claim. If your messages could be reaching an audience better, we’ll show you how. We clean up the mix to focus on those customers that have a higher likelihood of caring about your message and reducing the waste of those that never will.
How do we clean it up? We size up your competition, your geographic area, your target audience and their habits, plus about a billion other things, and come up with a customized media plan that not only maximizes your reach and frequency, it may actually (horrors!) save you money with its efficiency.
If a casino owner frets that he never sees his ads anywhere, there is but one logical question to ask: Do you want KK BOLD to place your ads where you’ll see them, or do you want us to place your ads where your customers will see them? What is the difference between you and your potential new player, customer, guest or enrolled student? They have different online behaviors than you do. Our media mix strategies are created to target them at the right time in a place that they are familiar with. You could say that KK BOLD strategies have gotten smarter as new technology, new information and hundreds of pages of data have been combed through.
It all comes down to reach vs. targeting and the conversions that can be expected from each. Our successful campaigns have been implemented for multiple industries, which tells us that these kinds of smart marketing plans aren’t just for one type of audience. They have worked well for casinos, fairs and festivals, as well as universities and financial institutions. Go ahead and ask us how we can compare to your current campaign.
We’ll work with you to determine which approach is better, and which media best serve your needs. The answer may surprise you, but your spreadsheets will look better in the long run.
If you haven’t seen our work yet, by all means, go to our portfolio and see it now. If you’d like to discuss a new initiative or project with KK BOLD, please call LaRoy Kingsley or Stephanie Schoenrock at 888.255.9950.
If you’re a casino marketer and you’ll be attending the National Indian Gaming Association conference in Phoenix, Arizona, be sure to make time to join us. The team of Stephanie Schoenrock and Marci Goldade will be presenting “Media Planning in a Digital Age.”
27 Feb 2013
Marci Goldade, Media Director, and Stephanie Schoenrock, Account Services Director, will present “Media Planning in a Digital Age” at the National Indian Gaming Association’s 2013 Trade Show and Convention in Phoenix on March 23.
Goldade and Schoenrock are well qualified for this presentation based on Marci’s 20 years of experience and Stephanie’s eight years of developing successful media strategies for casinos.
Today more than ever, developing and implementing a strategically sound media plan that maximizes your marketing dollar while taking advantage of the ever changing digital landscape is vital to success in this highly competitive environment.
In the world of Indian Gaming, as competition grows and economic hurdles continue, maintaining a cutting edge media program that takes full advantage of vertical markets, accountability and ROI is what will help take your advertising program to the next level of effectiveness. When it comes to gaming, experience is essential to success. But when it comes to Indian gaming, experience is essential to survival.
NIGA holds the largest Indian Gaming Convention in the U.S. and is celebrating 28 years of advocating and championing for Indian gaming and Indian economic development. Be sure to catch “Media Planning in a Digital Age” to make sure you’re on track for marketing success.